On-model reshoot

If you have a photo of the product worn by a model, this mode replaces the person in the photo with a model you pick from the catalogue. The garment’s colour, pattern and cut are kept; the pose and framing come from the photo, so there is no pose step. The original person does not appear in the result, only the model you chose.

• Reusing old campaign and catalogue photos with new faces.
• Presenting the same product to different markets with different models.
• Moving a studio shot to a new location.

1. 1

   Step 1: Open the mode

   On the Create screen choose the On-model reshoot card.

2. 2

   Step 2: Upload the photo

   Drag the image onto Upload an on-model photo to begin or press Select photo. Then pick the product type under Category: Tops, Bottoms, Dresses, Outerwear, Swimwear, Footwear or Accessories. You can also pick a product you uploaded earlier from Previously uploaded.

3. 3

   Step 3: Pick models

   In the Models step select up to 4 models. Each model produces one photo. If your brand kit has a saved style, apply it in one click from Saved style.

4. 4

   Step 4: Set the background

   In the Backgrounds step Keep the original background is selected by default. To change the scene, pick a studio, indoor or outdoor backdrop.

5. 5

   Step 5: Check the summary and generate

   The Summary shows a calculation such as 1 images × 3 models = 3 photos and the Total: … credits. Press Generate and the project page opens.

• Shots with a clear face, or headless shots (face out of frame), give the best results.
• Use full-body or mid-length framing and a natural, dynamic stance.
• Avoid hair, masks or glasses covering the face, and hands or bags covering the garment.
• Group photos, flat-lay photos and poorly lit frames are not suitable for this mode.

At default prices each photo costs 1 credit. A premium model adds +1, a brand-exclusive model +2 and an indoor or outdoor background +1; keeping the original background costs nothing extra. In this mode the ratio is fixed at 3:4 and the resolution at standard. The exact amount is shown on the Summary screen before you generate. Credits are held when the generation starts; the credit for any photo that cannot be produced or fails the quality check is refunded automatically.