Editorial photo

Editorial mode produces a single premium frame for a campaign, social media or a lookbook rather than a catalogue shot. All the products you add appear in the same frame. Scene, ratio and model are set on one screen; there is no step-by-step flow.

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   Step 1: Open the screen

   On the Create screen choose the Editorial photo card.

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   Step 2: Pick a scene

   Pick a scene from the Ready-made scene list on the right. Categories (All, Women, Men, Studio, City, Daylight, Minimalist and more) narrow the list. Picking a scene also sets its default ratio and model; you can change both.

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   Step 3: Add products

   In the Set the scene panel on the left press Add item. You can add up to 4 products (Items (n/4)). It works with flat lays, outfits and accessories.

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   Step 4: Choose the model

   Press the model chip and pick a model in Select a model. If your product photo has a model you want to keep, turn on Use the model in the photo: the face and body are kept, the scene and pose change.

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   Step 5: Choose the ratio

   From Select ratio pick Square (1:1), Portrait (4:5), Portrait (3:4), Portrait (2:3) or Story (9:16).

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   Step 6: Generate

   The credit amount appears under the Generate button. Press it and the project page opens, where the frame is prepared.

Instead of a ready-made scene you can choose My own description, the first card in the list, and describe the scene yourself. The description can be at most 400 characters. A ready-made scene and your own description are not used together.

• A single product or a complete outfit gives the best results.
• Use product images with clean edges and a plain background; avoid very small or cropped images.
• In your own description, describe the scene through light and mood; do not write brand or real people’s names.

At the default price an editorial frame costs 1 credit; a premium model adds +1 and a brand-exclusive model +2. The scene and background are not charged separately, and the resolution is standard. If a premium scene is not in your plan, its card says Not in your plan and it cannot be selected.